“I want to lose weight.”
That’s probably the most common reason people hire me as a fitness coach.
Many of them—arguably most of them—have tried every short-term diet in the book: The Whole30, a 6-week challenge, a 30-day juice cleanse or two-week detox, and on and on.
As a result of these 30 day promise diets, many of these same people have completely unrealistic goals about their weight loss timeframe.
Read more about this at: breakingmuscle.com